Slam Dunk Day
The top creative suggested that I get a jumpstart introducing myself, so that when we would inevitably grab him out of nowhere, he would recognize me. (Cigna with Magic Johnson)
Going Raw
It was I who was triple checking practical checklists, while they were confirming that we are doing the one with fire.
Cigna Health Day
With many set-ups and variations, and variations upon variations, Judy’s good humor and fresh takes made for a prosperous day.
“Meet The Artist” Video
Canadian agent Sparks Photographers produced a series of video clips with their artists. Does this clip distill my style and approach properly?
Postmates’ Genre Breaking Ads
This campaign takes the meta further, presenting images so enticing that they inspire cravings in the ads around them.
Criterion “Studio Visit” Video
Criterion asked if they could shoot a BTS film of the “Dick Johnson Is Dead” cover session. “I’m good so long as they won’t hold back, and will aggressively get the footage they need.”
Bringing Dick Johnson To Life
She said, “When I think of this movie, I see Dick’s face: full of humor, empathy and life. If the cover can convey that, then it will be a success.”
“Corporate” Season 3 BTS
I got to do something with Comedy Central that rarely happens on commercial assignments: shoot extra material driven by my ideas.
Like Buttah
Occasionally there is a variable that can’t be fixed with better pre-production, or realigned with a creative shift - a five-year-old child is one of those. (BTS on Country Crock)
Microsoft “Mac Book Says”
A clever approach for this Surface campaign from Microsoft: flying in a fellow named “Mac Book” to endorse Microsoft Surface.
Real Milk, For Real Advertising
Advertising days are scheduled out to be efficient, but my goal is to get great images for the client, so sometimes turn the best laid plans upside down. (BTS on Lactaid)
Coca-Cola BTS Video
Channeling Orson Wells on our Coca-Cola set, here is the best BTS video ever.
Coca Cola Chingón!
Truly international, and universal, it was exciting to step up and be a part of this historic brand, but weirdly, it felt natural.
Progress with Progressive
For a long time there has been humor in my photography, especially in my commercial shoots, but this job takes it a step further.
Talk at R/GA
I spoke at R/GA last week talking about lessons I’ve learned.
“Corporate” Season 2 BTS
Like The Godfather, the second installment of “Corporate” is better than the first. Season 2 runs deeper, more inviting, and yes, funnier, than the original.
Cat Jogger Ad!
As we prepared to shoot this set up the top creative from the agency said, “Why do I put myself in these situations? This is going to be an embarrassing fail.” (BTS on Ad Council)
SAP, Directed By Chris Buck
I’ve shot a number of video projects but this was the most elaborate, with multiple talent, cross dialogue, movement, and mechanical objects as characters.
SAP Concur: Dish Robot
SAP Concur “Dish Robot” ad, directed by Chris Buck for BBDO New York.
SAP Concur: Construction
SAP Concur “Construction” ad directed by Chris Buck for BBDO New York.